| Diageo | Europe Programme


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Diageo - Europe Programme

Industry Consumer Goods
Functional area Marketing & Sales
Starting date Sep 01, 2008
Duration 3 years
Region Europe
  • UK
  • Spain, Portugal
  • Germany
  • Poland
  • Russia, Italy, Greece
Language requirements
  • English (Fluent)
  • Local language (Fluent)
Mentorship program No
Preferred study background Business Studies
Recruitment process
  • Online application
  • Telephone interview
  • Face-to-face interview
  • Assessment center
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Required skills

Leadership 7
Team working 7
Problem solving 7
Communication 6
Creativity 6
Commercial Awareness 6
Pressure Resistance 7
Flexibility 7
Networking 7


This three year graduate programme consists of rotations in both Sales and Marketing roles in our business for you to gain broad experience early in your career.  Examples of the different roles in both Sales and Marketing are below.

The locations recruiting for 2008 are below, please state your preferred location and let us know if you are flexible on location.

UK - London & nationwide for Sales, Ireland - Dublin & nationwide for Sales, Spain & Portugal - Madrid or Lisbon, Germany - Frankfurt, Poland - Warsaw, Russia - Moscow, Italy - Turin, Greece - Athens

European moves will be fully supported from the final year of the programme onwards.  During the three year rotational programme all participants will take part in key functional and leadership development programmes, such as the Diageo Way of Brand Building, Sales Foundation training and People Manager Development as well as participating in cross functional projects to further develop commercial skills.

Please note you need to have rights to work in the country you apply to as well as fluency in the language as well as fluent English.

Example roles on the graduate programme are as a Business Development Executive (both on and off trade), an Area Sales manager or Retail Execution Executive.
The sales and commercial functions at Diageo aim to be recognised by customers and competitors as thought and industry leaders in each global market. To achieve our growing profit targets, we need to deliver well-grounded strategies and execute them through excellence in our customer relationships.  When you join the Diageo sales and commercial teams, you will find yourself envied and respected by the industry as we develop your functional and leadership capabilities on a national and global level.

Example roles on the graduate programme are as an Assistant or Junior Brand manager or Marketing Assistant.
Diageo leads the way in developing new approaches to marketing. The Diageo way of brand building – developed by our own marketeers, who are some of the best in the business – gives us a consistent set of marketing processes, tools and approaches across our organisation and puts the consumer at the heart of everything we do. Internally and externally, it is recognised as a fine example of best practice. 

Diageo are passionate about recruiting graduates into our business and offer:
  • valuable, hands-on experience in a real job, with real responsibilities from day one
  • an individually tailored development programme to give you the essential skills you'll need backed by a multi-level support network to help you be the best you can be
  • the opportunity to work for the world's leading premium drinks business, and a successful, international blue chip company with exciting brands
  • a great place in which to work, with a relaxed and informal culture.


In order to be eligible to apply you must have:
  • Obtained or be predicted to obtain an upper second class honours degree in any discipline
  • A minimum of 300 UCAS points (or equivalent) with minimum B grade in Maths and English at GCSE (or equivalent). Please provide the appropiate level of CAO points for the Irish Educational System. 
  • Be available to start work in September 2008.  Unfortunately we are unable to offer deferred places.
  • Graduated in the last 2 years (no earlier than 2006)
  • Geographical flexibility in terms of your work location
  • A driving licence for Sales positions
  • A proven interest in the business area you are applying to, e.g. work experience, internship, placement, project or voluntary work
  • Real examples of:
        o Passion and energy for Diageo
        o Self awareness of your strengths and development areas
        o Excellent commercial awareness.